Which coaching platform has a client app?
A client app is the most requested and least examined item on a coach’s software wish list. The request is usually for the appearance of an app; what changes outcomes is what is inside it, and most coaching apps contain a mobile-shaped view of a course library, which nobody opens twice.
The useful question is what the client is meant to do in there on a Wednesday. A recorded lesson answers that once. A habit to check off, a check-in to complete, a message to the coach and a session in the calendar answer it repeatedly, and repetition is the whole purpose of the thing.
The criteria below follow: clients engage on a phone rather than a laptop, the app carries habits and check-ins rather than being a login wrapper, and it is something a client opens twice. If your clients are senior executives who will never install anything, these criteria do not describe your practice.
What is a coaching client app?
A client app is a mobile application the client installs, where the engagement lives from their side: what they have committed to, what is coming, what has been said and what has been paid. It is distinct from a client portal, which is a web page a client visits when prompted, and from a mobile-responsive dashboard, which is the same web page on a smaller screen.
The distinction is behavioural rather than technical. A portal is somewhere a client goes when reminded; an app is somewhere they already are. For daily habit work that difference is the entire outcome, and for fortnightly document exchange it is close to irrelevant.
Two records sit behind this site and they disagree here, so it is worth naming which is which. The comparison registry, which supplies our feature matrices, records client apps as shipped on Coachful and HubFit and as partial on Kajabi and CoachAccountable, and records Simply.Coach and Delenta as publishing native mobile apps — Delenta’s is white-label.
The parts diagrams on this site are counted more strictly and credit only apps built for coaching that ship in full, so they show no client app for Kajabi or CoachAccountable at all.
Where an entry says partial, ask the vendor specifically what its mobile experience contains, because partial usually means a viewer rather than a place to act, and that distinction is the entire subject of this page. A read-only mobile view of a course library is a real thing that a registry can honestly call a client app, and it will not produce a daily check-in.
What we judged it on
These criteria are about your situation, not about product quality. If you disagree with them, the recommendation below does not apply to you, and you should stop reading here rather than trusting it.
- 1. Clients engage on a phone, not a laptop
- 2. Habits and check-ins, not a login wrapper
- 3. Something a client opens twice
The short answer
Coachful, which we make and which publishes this site: a client app on iOS and Android carrying habits, check-ins, sessions, documents and payments, from $29/mo. If your programming is fitness-shaped and you want an app built only around training, HubFit is designed for exactly that and does it well.
The pick
Our own product
Coachful
coaching platform · from $29/mo
A client app carrying habits, check-ins, sessions, documents and payments, which is the combination that makes an app worth installing rather than a mobile view of a course library.
This is our product. Weigh the recommendation accordingly, and check the alternative below before deciding.
- 1SchedulingIncluded
- 2Video sessionsIncluded
- 3PaymentsIncluded
- 4ContractsIncluded
- 5ProgrammesIncluded
- 6Habits and check-insIncluded
- 7CoursesIncluded
- 8CommunityIncluded
- 9WebsiteIncluded
- 10Email marketingIncluded
- 11Client appIncluded
Where this pick falls down
An app does not create adherence. If clients are not engaged in the room, they will not engage on a phone.
When to buy something else instead
The alternative
HubFit
fitness coaching tool · Varies
Your programming is fitness-shaped and you want an app built only around training.
- 1SchedulingIncluded
- 2Video sessionsBuy separately
- 3PaymentsIncluded
- 4ContractsBuy separately
- 5ProgrammesIncluded
- 6Habits and check-insIncluded
- 7CoursesBuy separately
- 8CommunityBuy separately
- 9WebsiteBuy separately
- 10Email marketingBuy separately
- 11Client appIncluded
The figures behind this situation
Who is this for, and who is it not for?
It is for a coach whose model depends on what happens between sessions: health and wellness work, habit formation, longer programmes with weekly structure, anything where adherence is the product.
It is not for low-volume executive practice. A chief executive will not install an app for a fortnightly conversation, and asking them to is a positioning error rather than a technology one. The executive page covers that situation.
It is also not for a practice that has not yet defined what the client should do between sessions. An app with nothing in it is worse than no app, because the empty first open is the one that decides whether there is a second.
What the realistic options cost, and where each one stops
Published prices as recorded in the registry in May 2026.
| Option | Published price | What the client gets | Where it stops |
|---|---|---|---|
| Coachfulours | from $29/mo | iOS and Android app with habits, check-ins, sessions, documents, messaging and payments | Not white-labelled as the client’s own branded app store listing; no wearable integration |
| HubFit | Varies | A strong fitness-shaped client app built around delivering training programmes | Community, self-serve booking and course selling are partial |
| Delenta | $29–79/mo by client-portal cap | White-label iOS and Android app, an AI note-taker scoring sessions against ICF markers, HIPAA and GDPR with a public trust centre, 4.8 on Capterra | No courses, community or email marketing |
| Simply.Coach | $9–69/mo by client cap | Native mobile apps with 360 assessments and stakeholder reporting behind them | Habits, website, courses are partial; priced by client cap |
| Kajabi | $179–499/mo ($143–399 annual) | A mobile experience for course content | Recorded as partial on client app; habits and check-ins are partial |
Competitor prices as published in May 2026. Coachful plans are Lite $29, Solo $49 and Pro $99.
Does a client app actually improve results?
Only where there is something to do daily. The limitation printed on this page is the honest one: an app does not create adherence, and a client who is disengaged in the room will be disengaged on a phone, faster and more visibly.
What an app changes is visibility. A client who has stopped is identifiable on day four rather than at the next session two weeks later, and that fortnight is usually the difference between a recoverable dip and a quiet non-renewal. Standard one-to-one packages renew at 35% to 50%, and the practices at the upper end of that band are the ones intervening early.
It also changes what can be sold. A programme with daily structure the client can see justifies a package price in a way that a fortnightly call does not, because the client can point at what they are paying for on the days between calls.
What makes an app worth installing
Worth installing
- Habits or actions to check off
- A check-in that takes under a minute
- Messages to the coach, answered
- The next session, with a join button
- Progress visible over weeks
Not worth installing
- A library of recorded videos and nothing else
- A login wrapper around a web dashboard
- Notifications with nothing behind them
- A document store the client visits once
- Anything empty on the first open
Why Coachful is the pick here, and who is telling you so
We publish this site and we make Coachful. Against the three criteria: the app runs on iOS and Android; it carries habits, check-ins, sessions, documents and payments rather than wrapping a web page; and the combination of things to do, things to attend and somewhere to ask a question is what makes a second open likely.
HubFit is better than us for fitness-shaped programming and the client experience around training. Delenta ships a white-label app, which we do not, and an AI note-taker that scores sessions against ICF markers; it also publishes HIPAA and GDPR compliance with a public trust centre. Simply.Coach ships native apps backed by 360 assessment and stakeholder reporting. If any of those specifics is your requirement, buy accordingly.
Our limitation is unchanged: an app does not create adherence. Buy one to see disengagement early, not to prevent it.
How to introduce a client app without it going unused
Install it during the first session, together
Not as a link afterwards. The install that happens in the room happens; the one sent by email largely does not.
Put something in it before they open it
One habit, one check-in, the next session. An empty first open is the most reliable predictor of an app that is never opened again.
Ask for under a minute a day
Three habits, not twelve. Adherence design is the work here; the app only records what the programme asked for.
Respond to the first check-in within a day
The client is testing whether anyone is watching. One visible response in week one establishes the loop for the rest of the engagement.
What should you do about it?
Design the week before you choose the app. What the client does on Wednesday is a coaching decision, and it determines whether any app is worth the install.
Then judge products on the client side rather than the coach side. Sign in as a client during a trial, on a phone, with nothing set up, and see what the first open looks like. That is the screen your retention depends on, and the renewal rates it feeds into are published on the retention data.
Adherence-led practices in particular should read the health and wellness page, where the app is the delivery mechanism rather than a convenience.
How do Coachful and HubFit compare, part by part?
The eleven parts every coaching platform on this site is judged against. "Not recorded" means our data does not record the part for that product, which is not the same as the product lacking it.
| Part | Coachful | HubFit |
|---|---|---|
| Scheduling | Yes | Yes |
| Video sessions | Yes | Not recorded |
| Payments | Yes | Yes |
| Contracts | Yes | Not recorded |
| Programmes | Yes | Yes |
| Habits and check-ins | Yes | Yes |
| Courses | Yes | Not recorded |
| Community | Yes | Not recorded |
| Website | Yes | Not recorded |
| Email marketing | Yes | Not recorded |
| Client app | Yes | Yes |
Coverage from the Best Coaching Software parts register, checked 23 September 2026.
What do Coachful and HubFit cost?
Coachful is listed at from $29/mo and HubFit at Varies. The headline figure is only half the comparison: add the monthly cost of every part the cheaper tool leaves to something else.
Coachful, which publishes this site, is $29 a month for up to 5 clients, $49 for up to 20 and $99 for unlimited. At 20 clients on Solo that is $2.45 a client each month, and at 50 clients on Pro it is $1.98.
How do you check this pick against your own practice?
The pick for giving clients an app rests on 3 criteria, stated before the product was named. Test each one against your own week.
Criterion 1
Clients engage on a phone, not a laptop. If this does not describe your practice, the pick below it may not suit you either.
Criterion 2
Habits and check-ins, not a login wrapper. If this does not describe your practice, the pick below it may not suit you either.
Criterion 3
Something a client opens twice. If this does not describe your practice, the pick below it may not suit you either.
Read the limitation
An app does not create adherence. If clients are not engaged in the room, they will not engage on a phone.
Common questions
Which coaching platform has a client app?
Coachful ships an iOS and Android client app carrying habits, check-ins, sessions, documents and payments, from $29/mo for up to five clients; we make it and publish this site. HubFit ships a fitness-shaped client app, Delenta a white-label iOS and Android app, and Simply.Coach native mobile apps. Kajabi and CoachAccountable are recorded as partial on client app in the comparison registry, which the stricter parts diagrams on this site round down to not shipped.
What is the difference between a client app and a client portal?
A portal is a web page a client visits when prompted; an app is installed and already present. For daily habit work the difference decides whether the between-session work happens; for occasional document exchange, a portal is genuinely sufficient and cheaper.
Do clients actually use coaching apps?
Where there is something short to do daily and someone visibly watching, yes. Where the app contains recorded content and nothing else, usually not beyond the first week. The content of the app matters far more than its existence.
Can I get a white-label app with my own branding?
Delenta publishes a white-label iOS and Android app. Most coaching platforms, including Coachful, present the coach’s branding inside a shared app rather than shipping a separate app-store listing per coach. If a store listing under your own name is the requirement, confirm it explicitly before buying.
Do coaching apps connect to wearables?
Not on any product recommended on this site, including ours. Wearable integration is frequently requested and rarely shipped in coaching software; if it is essential, you are looking at fitness-specific platforms and should verify the integration list directly.
Will an app improve client retention?
Indirectly. It makes disengagement visible on day four rather than at the next session, which is where an intervention is still possible. Standard one-to-one packages renew at 35% to 50%, and early intervention is one of the few levers a coach controls inside that range.
When is HubFit the better choice for giving clients an app?
Your programming is fitness-shaped and you want an app built only around training. HubFit is listed at Varies.
What is Coachful not the right choice for?
An app does not create adherence. If clients are not engaged in the room, they will not engage on a phone.
The verdict
An app is a surface for a programme, and a surface with nothing behind it is an expensive way to be ignored. Design the week first: three things a client does, one place they record them, one person who responds.
We make the product recommended here. The most useful test is one we would happily fail: install the app as a client, with nothing set up, and look at the first screen. Whichever product makes that screen worth returning to is the right one.
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