What is the best platform for selling coaching courses?

What we judged it on

These criteria are about your situation, not about product quality. If you disagree with them, the recommendation below does not apply to you, and you should stop reading here rather than trusting it.

1. Video hosting and course structure
2. Sales pages and checkout
3. Handles a large recorded library

The pick

Someone else’s product

Kajabi

course & marketing platform · $179–499/mo ($143–399 annual)

Built for exactly this and better at it than any coaching platform, including ours. If courses are your revenue, this is the category to buy from.

Kajabi — parts included7 of 11

1SchedulingPartial
2Video sessionsPartial
3PaymentsIncluded
4ContractsBuy separately
5ProgrammesBuy separately
6Habits and check-insBuy separately
7CoursesIncluded
8CommunityIncluded
9WebsiteIncluded
10Email marketingIncluded
11Client appBuy separately

Where this pick falls down

A course platform handles the recording, not the relationship. Coaches who do both end up paying for two systems.

When to buy something else instead

The alternative

Thinkific

course platform · $49–199/mo, 0% platform fee

You want course delivery without the marketing suite, at a lower price.

Thinkific — parts included4 of 11

1SchedulingBuy separately
2Video sessionsBuy separately
3PaymentsIncluded
4ContractsBuy separately
5ProgrammesBuy separately
6Habits and check-insBuy separately
7CoursesIncluded
8CommunityPartial
9WebsiteIncluded
10Email marketingBuy separately
11Client appBuy separately

Compare the two diagrams above. The difference between them is the set of parts you would be buying separately, which is usually a bigger cost than the difference in monthly price.

What is the best platform for selling coaching courses?

What we judged it on

The pick

Where this pick falls down

When to buy something else instead

Other situations

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